AFTERSUN HAIR CARE: HOLIDAY-PROOF YOUR HAIR
“Consumer research by L’Oréal Professionnel found that repair was the no.1 hair concern for women, closely followed by fear for having damaged locks.” In 2017, the Seriés Expert reinvented itself. L’oréal improved their environmental footprint by creating long-lasting retail formats, more environmentally-friendly packaging and reusable dispensers. A huge eco-bonus is that with 13% less plastic on average in their packaging, the new Série Expert makes savings of around -60 tons of plastic every year. The revamped bottles have been reimagined from A to Z to maximize their capacity and offer more personalization both in salons worldwide and for their consumers at home. We all know that every woman’s hair is unique. Not only in hair type but also past treatments and beauty routines, as well as the different desires of each woman when looking for their match and using customized hair products. The Série Expert from L’Oréal Professional now has 15 hair treatment ranges, grouped into 4 families. I got sent their Inforcer strengthening and anti-breakage hair treatment, infused with Vitamin B6 and Biotin. This new line within the Expert Séries prevents hair breakage and hair loss. The combination of both two star actives is found in the complete range: in the shampoo, the conditioner, their hair mask, the brush-proof spray and the overnight anti-friction leave-in serum.
Prevention can be a valuable way to protect your locks from the effects of too much sun, salt and chlorine exposure when on holiday. Effective aftercare can also play a key role in getting your hair back to its previous healthy standard. The Expert Series are created with breakage-prone hair types in mind. This strengthening and softening mask serves as the perfect summer cocktail for helping weakened hair better deal with the listed summer elements. As mentioned before, the hair mask has a reinforcing formula infused with Vitamin B6 and Biotin. After trying out the complete set at home for about two months, I did notice that it made my hair look and feel intensely conditioned. My hair also feels more resistant and stronger. Both the strengthening anti-breaking and shampoo conditioner reduced hair breakage. Brushing my hair felt like such a pleasure, as a ponytail-lover I was used to hair breakage, but after getting a keratine treatment while using these products, my hair feels so healthy and revitalized. This duo, as well as the hair mask, smells very pleasant and not chemical. A fresh scent with a sweet touch.
The leave-in overnight treatment has a serum-gel formula that dries down quickly. Just as the complimentary products from this range, it is perfect to protect the hair from breakage. It is very important to leave it completely overnight and to not rinse out your hair. I prefer to leave my hair in a braid overnight. I have never tried a detangling spray before and was pleasantely suprised by this one. I applied the spray directly onto my detangling brush after shaking it well. The spray protects the hair from friction and reduces hair breakage during brushing – which happens to me quite often, especially since I have long hair. I’ve used this spray almost every morning. From testing out the Seriés Expert, I learned that investing in a good detangling spray or serum is a must! My hair has more strenght now, it feels conditioned and shines beautifully. Detangling isn’t such a struggle anymore. The question is: “When will you break up with damaged hair?”.
This post was not sponsored. These products were sent to me as a PR package.
All opinions are my own.